Send weekly newsletter to client's email list

Question

Hello,

We are considering offering a service where we would send a custom weekly newsletter to an email list that is provided by the client. Despite confirming with the client that their email lists are verified, I am sure some email lists will have complaints.

We want to keep each client's domain reputation separate, so if a client provides us with a list that is met with several complaints it does not affect the clients who have provided us with a clean list. Is this possible to set up a hundred different configuration sets in SES so that one bad reputation will not affect the other clients with a good reputation?

Any advice would be helpful.

Thanks!
Ken

Accepted Answer

Hello Ken,

Using Amazon SES (Simple Email Service) to set up different configuration sets for each client is a feasible approach. This way, you can isolate each client's sending activity and reputation. While setting up a hundred different configuration sets might seem daunting, it is possible and can be automated to an extent.

However, it's important to implement robust practices to ensure list quality, such as double opt-in procedures and regular list cleaning. Even with separate configuration sets, maintaining best practices in email marketing is crucial to minimize complaints and protect domain reputations. Additionally, monitoring metrics and feedback from SES will be key in managing these lists effectively.

Overall, with careful setup and ongoing management, it is possible to maintain separate reputations for each client in SES, safeguarding against the impact of one client's poor list quality on others.

I'm here to help.

Send weekly newsletter to client's email list

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