Using xray for EKS service analysis - where is my stuff?

Ive installed opentelemetry, cloudwatch agent and fluentbit into my EKS cluster. My golang services are sending traces, events and errors but when I go to cloudwatch/xray all of my services are labeled "client" and I don't see any way to get to events or errors.

Is there metadata I need to set in the trace(s)? Is opentelemetry setup incorrectly? Am I looking in the wrong place / missing the obvious? Is this all handled via EventBridge?