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How about CloudWatch RUM ?
https://medium.com/modanisa-engineering/aws-re-invent-introduces-cloudwatch-rum-c527a6279e94
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Google Analytics is a very integrated product with many facets.
One AWS product I would say is Amazon Pinpoint which includes campaigns.
However depends on your usecase, you might also benefits from other services such as Kinesis Data Analytics, as shown in this blog post.
Specifically you can reference to this AWS Solution on real time web analytics, similar to some Google Analytics features.
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