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Regarding filters: they are working directly with a datasets data, so if you use PutUsers API call to add a new user (update existing user) then in max 15 minutes (typically less) filters will use this data to filter recommendations for this new user. This apply to all datasets (items and interaction as well).
New user will also get a personalised experience after several clicks if you will implement event tracker (recommendations will be shifted to his interest based on a current model). FULL mode (retraining) will help to learn insights from a user interactions for a future use.
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