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Hello,
You can definitely include personalization elements in your emails. To include substitution values, just include the attribute name in double curly braces.
For example, if you have an attribute called User.UserAttributes.FirstName, you could include the following in your email:
<p>Hello {{User.UserAttributes.FirstName}},</p
>```
If you have an attribute called Attributes.FirstName, you'd use {{Attributes.FirstName}} instead.
Hope that helps! Thank you for using Amazon Pinpoint.
Brent @ AWS
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i am also having similar user case.. where i have created template..in pinoint the same template for @yahoo and outlook they are landing in inbox.. for gmail they are landing in spam folder.. we also use images with href tags .. please let me know how can i fix this problem