AWS SES not sending notification via SNS

So finally I got it working with help of the (paid) support. Here is the solution for all of you who run into the same problem:

Quote:

Now question is, does "hallo@domain.com" have a valid mailbox for receiving verification email? If yes, then you need to clicks on the verification email then the Email Identity will actually be verified and SNS topics set on this email identity are able to be triggered. If this is not a valid mailbox for receiving emails, then you will not receive verification email and the email identity remains "unverified" in the back-end. Hence, SNS topics set on this wouldn't work.

*Since, 'domain.com' domain is already verified, you do not need to verify "hallo@domain.com" explicitly. If you do want to do verify the email address then you need to make sure that 'hallo@domain.com' is a valid mailbox for receiving verification email and then clicking on the verification email. * *Alternatively, you can: *

1. Delete identity hallo@domain.com
2. Set SNS notifications on identity domain.com which will capture bounces/complaints/delivery for all emails sent through SES for the domain.