Should marketplace container products serve HTTPS or HTTP?

The decision of whether to serve content over HTTP or HTTPS depends on various factors, including security, compliance, and the specific requirements of your application. However, as a best practice, it is recommended to serve content over HTTPS whenever possible. In case the deployment of that marketplace container is architected to be behind a ALB, API Gateway, CloudFront, etc, then the HTTPS can be implemented at that layer thus the container service could be serving in HTTP and offloading the encryption to that front end service.