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Dear Amazon SES Customer,
There are a few reasons that can lead your messages to land in a SPAM box or even to Bounce:
- Lack of authentication - DKIM/SPF/DMARC signatures
- High bounce/complaint rate (Not in your case)
- Domain reputation/Blacklisted IP address (Not in your case)
- Multiple emails being marked as SPAM
- Email Content and Recipient MTA's algorithm to decide what is spam and what is not.
You can refer this AWS Knowledge Article as a guide on why emails being sent from SES are being flagged as spam - https://aws.amazon.com/premiumsupport/knowledge-center/ses-email-flagged-as-spam/
Sincerely,
The Amazon SES Team
Edited by: ruhisarAtAWS on Aug 18, 2021 10:55 PM
Edited by: ruhisarAtAWS on Aug 18, 2021 10:57 PM
I've managed to solve the problem. Although - I'm not 100% sure about what's worked. Here's what I did -
- Added DMRAC record
- Added DKIM record
- Added SPF record (but I'm not sure if I've got it right)
I then sampled my list in parts of 5000 emails. I wrote my newsletter in a casual tone; with no 'buttons' or 'images'. I sent to to all 5K subscribers. The mail was received in the inbox.
I then sent another mail after waiting for ~3 days; and then I got it delivered to inbox as well.
It looks like the problem has been solved. I'll update if I find anything relevant or useful.