Server-side tracking and VAST Macro Replacement

1
  1. Does MediaTailor supports replacing standard VAST Macros in case of Server Side Tracking ?
  2. Standard VAST Macros - https://interactiveadvertisingbureau.github.io/vast/vast4macros/vast4-macros-latest.html#macro-spec-timestamp
  3. If yes, how to configure it ?
  4. If no, How to achieve MediaTailor replacing Standard VAST Macros present in Tracking URLS ?
  5. Also [SERVERUA] macro will be useful
  6. IAB References - https://iabtechlab.github.io/programmatic-guides/pg-video/index.html

Use Case

  1. Player played 2 ad pod containing 3 ads
  2. Advertiser wants to know, what was the position of My ad within the pod and in which Pod my ad was played
  3. Equivalent VAST macros are -

    ADCOUNT - https://interactiveadvertisingbureau.github.io/vast/vast4macros/vast4-macros-latest.html#macro-spec-adcount

    PODSEQUENCE - https://interactiveadvertisingbureau.github.io/vast/vast4macros/vast4-macros-latest.html#macro-spec-podsequence

asked 2 years ago61 views
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