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10DLC Campaign Opt-in Error

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I need to know what needs to be fixed in my form. Can you please be more specific Error: Non-compliant opt-in Opt-in process not compliant or opt-in is not explicit.

**Campaign Opt-in Workflow ** This SMS service is provided by Bamboo Health and is used exclusively for account security purposes, including phone number verification and Multi-Factor Authentication (MFA). Users provide explicit consent to receive SMS messages by checking a separate, unchecked consent box and submitting an account registration or profile update form. The consent box includes the following text: "By checking this box and submitting this form, I consent to receive SMS messages from Bamboo Health for account security purposes, including phone number verification and MFA. Messages will only be sent in the following cases: when verifying a phone number during account registration, updating a phone number in the user profile, during MFA challenges at login, or if a suspicious login is detected. Msg & Data rates may apply. For support, text HELP or call [Phone Number]. Reply STOP to opt-out. Terms & Conditions: https://bamboohealth.com/terms-and-conditions-of-use/ | Privacy Policy: https://bamboohealth.com/privacy-policy/." Screenshots of the opt-in process are provided for account registration here: https://hbudotco-my.sharepoint.com/:i:/g/personal/eestacio_hbu_co/EYHK4DrnrIpMm4_JKjX-1y4Byin-9oOkC0CNMrSUQMBjSw?e=4awrPJ and for profile updates here: https://hbudotco-my.sharepoint.com/:i:/g/personal/eestacio_hbu_co/EcYSpJfyl25Il45tB7X_Yr0BYAXT4dwAEkL8oYQffI5myg?e=SJedGb . The explicit opt-in is required during account registration or profile updates, and users must provide a valid phone number, which will be verified via a one-time code sent through SMS to confirm ownership. The frequency of SMS messages is strictly limited to account security purposes and is triggered only by specific events, such as phone verification during registration, phone number updates in the user profile, MFA challenges during login, or detection of suspicious login activity. Users can opt-out of SMS notifications at any time by replying “STOP” to any message they receive. Opting out will deactivate SMS MFA for their account and may reduce account security. For questions or concerns, users can contact our support team at [Phone Number] or visit bamboohealth.com. Upon successful opt-in, users receive the following SMS confirmation: "Welcome to Bamboo Health Account Security. You will receive SMS messages for account security purposes, triggered by events like phone verification, phone number updates, MFA challenges, or suspicious login activity. Reply STOP to opt-out. Msg & Data rates may apply. For support, text HELP or call [Phone Number]"

**Campaign description ** Campaign Name: Account Security Notifications Campaign Description: This campaign is designed to send SMS notifications for account security purposes. These messages include validation codes to verify phone numbers during account setup and SMS MFA (Multi-Factor Authentication) codes triggered during login attempts or suspicious activity. The purpose is to enhance account security and protect user information.

**Opt-in Confirmation Message ** Welcome to Bamboo Health Account Security. You will receive SMS messages for account security purposes, triggered by events like phone verification, phone number updates, MFA challenges, or suspicious login activity. Reply STOP to opt-out. Msg & Data rates may apply. For support, text HELP or call [phone Number].

**HELP Message ** Bamboo Health Account Security: For help, call [Phone Number] or visit bamboohealth.com. Msg & Data rates may apply. Text STOP to opt-out.

Stop message You have opted out of Bamboo Health SMS notifications. Security codes and MFA will no longer be sent. For help, contact [Phone Number].

Vertical HEALTHCARE

Message sample 1 Your verification code is [OTP CODE]. Use this code to verify your phone number.

Message sample 2 Your OTP for BambooHealth is [OTP Code]. Please enter this on the verification screen to complete the process.

Message sample 3 A suspicious login attempt was detected on your account. Please verify your identity using the OTP: [OTP Code]. If this wasn't you, contact support immediately.

1 Answer
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To address the "Non-compliant opt-in" error, consider the following improvements:

  1. Explicit Consent: While you have a separate, unchecked consent box, make sure it's prominently displayed and clearly visible to users.

  2. Program Name: Ensure that "Bamboo Health" is clearly identified as the sender in the initial opt-in message.

  3. Message Frequency: Although you mention the specific triggers for messages, consider adding a clearer statement about the expected frequency (e.g., "You may receive up to X messages per month").

  4. Terms & Conditions and Privacy Policy: Ensure these links are easily accessible and functional.

  5. Opt-out Information: While you mention "Reply STOP to opt-out," consider adding this information more prominently in your opt-in text.

  6. "Message and data rates may apply" Disclosure: This is present, but ensure it's clearly visible.

  7. Customer Care Contact: Make sure your support phone number is clearly displayed in all relevant messages.

  8. Screenshots: Ensure that the provided screenshots clearly show every step of the opt-in process, including the unchecked consent box and the full text of the consent message.

  9. Call to Action: Make sure the opt-in process clearly shows where and how users are taking action to consent (e.g., checking the box and submitting the form).

  10. Product Description: While you describe the service, consider adding a brief, clear description of what "account security purposes" entails.

By addressing these points and ensuring all required elements are clearly present and easily understandable in your opt-in process, you should be able to resolve the non-compliant opt-in error.

Sources
10DLC campaign registration form - AWS End User Messaging SMS

answered 2 years ago

AWS
SUPPORT ENGINEER

reviewed 2 years ago

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