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It is important to note that AWS SES applies strict criteria for limit increases. These measures are in place to protect the reputation of their IP addresses and ensure high deliverability rates for all customers. While it may appear that some accounts receive automatic increases or higher limits across multiple regions, this is usually tied to specific factors:
- Account History: Accounts with a long, consistent history of low bounce and complaint rates are often granted higher trust levels.
- Detailed Use Case: AWS meticulously reviews how email lists are built (e.g., confirmed opt-in) and whether the content aligns strictly with their anti-spam policies.
- Support Plans: Customers on Business or Enterprise Support tiers often have dedicated Technical Account Managers who assist in validating their use cases for the service team.
In my experience, a successful limit increase depends on providing very granular details in the support ticket regarding:
- List Acquisition: How exactly do users sign up for your emails?
- Bounce/Complaint Management: What automated systems do you have in place to handle undeliverable mail?
- Content Examples: Providing transparent examples of the type of communication you intend to send.
sse also:
A comprehensive guide on what AWS considers a "reliable sender."
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