Use different brand name on AWS Marketplace for different products

Unfortunately, it is not possible to use different display names for different products under a single AWS Marketplace seller account. The display name you set in your seller settings is used consistently across all your product listings in the AWS Marketplace.

However, there are some strategies you can use to differentiate your products while still maintaining them under one seller account:

1. Product Naming: When creating your product names, you can incorporate the specific brand name for each product. For example, you could use "BrandX Smart Solution Load Balancer - Premium Edition" as a product name.

2. Product Description: In the product description, you can clearly state the brand name and provide more context about how it relates to your overall company.

3. Product Highlights: You can use the product highlight bullet points to emphasize the specific brand or product line.

4. Logo: While you can't change the seller display name, you might be able to incorporate different logos or branding elements within the product images or documentation, as long as they comply with AWS Marketplace guidelines.

5. Categories and Keywords: Ensure you're using appropriate categories and keywords that reflect each product's specific brand or market positioning.

While these approaches can help differentiate your products, it's important to note that all products will still be listed under your main seller account name. If maintaining completely separate brand identities is crucial for your business strategy, you might need to consider setting up separate seller accounts, though this would involve additional management overhead.
Sources
Providing metadata for AWS Marketplace products - AWS Marketplace