About publish to AWS Marketplace

When publishing a SaaS (Software as a Service) product to AWS Marketplace, it does not necessarily need to be portable or have an installer that allows for immediate deployment by customers. SaaS products on AWS Marketplace can follow a model where customers are redirected to your specific website for registration and access.

The process for listing a SaaS product on AWS Marketplace typically involves the following:

1. Creating a product listing with details about your SaaS offering.
2. Setting up a registration URL where customers will be directed after subscribing to your product through AWS Marketplace.
3. Integrating with AWS Marketplace APIs to handle customer registrations, access, entitlements, and usage reporting.

When a customer subscribes to your SaaS product through AWS Marketplace, they will typically be redirected to your registration page. This page is where you can collect any additional information needed and provide access to your SaaS application.

You don't need to provide a deployable version of your software on AWS infrastructure. Instead, you continue to host and manage your SaaS application on your own infrastructure, while using AWS Marketplace as a channel for customer acquisition and billing.

It's important to note that you will need to integrate with AWS Marketplace APIs to properly handle customer subscriptions, entitlements, and usage reporting. This integration ensures that customers who purchase through AWS Marketplace can access your service and that you can properly bill for usage.

AWS has recently introduced a self-service listing feature for SaaS products in the AWS Marketplace Management Portal, which makes it easier for sellers to publish and update their SaaS listings without requiring manual processing by AWS Marketplace team for many changes.

In summary, your SaaS product can be listed on AWS Marketplace as a service that customers access through your website, rather than as a deployable software package. The key is to set up the proper integration with AWS Marketplace to handle customer management and billing.

Sources
The 5 phases to listing your SaaS product in AWS Marketplace | AWS Marketplace
AWS Marketplace introduces new self-service listing feature for SaaS products