SES Emails Landing in the Spam/Junk Folders

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I've been experiencing an issue where most of the emails sent to my clients are ending up in their Spam/Junk folders. Here's a summary of what I've done so far:

Headers and Records:

  1. Implemented List-Unsubscribe headers in all emails.
  2. Set up and verified SPF, DKIM, and DMARC records for the domain.

Troubleshooting Steps Taken:

  1. Verified the accuracy of SPF, DKIM, and DMARC records.
  2. Reviewed the email content for common spam trigger words.
  3. Monitored the reputation of the sending domain.

Despite these efforts, the emails still end up in the spam folder. Are there any additional configurations or code changes I can implement to improve email deliverability and avoid being marked as spam?

Thanks in advance.

Joe
asked 2 months ago304 views
1 Answer
2

Hi,

You may want to follow the guidance of this KC article to avoid emails as spams: https://repost.aws/knowledge-center/ses-email-flagged-as-spam

This article may also be useful: https://medium.com/@warmy/why-your-amazon-ses-emails-end-up-in-spam-and-how-to-turn-things-around-17097d4fe3b7

Best,

Didier

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EXPERT
answered 2 months ago
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EXPERT
reviewed 2 months ago
  • That medium article is link bait for a warming service. I would not recommend utilizing warming services since that's what spammers do to try to evade spam filters for short term inboxing, at the expense of long term deliverability.

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