SQS not receiving SNS message

I have an SQS Endpoint configure in my SNS Topic.

The SQS Endpoint is in "Confirmed" status.

The SQS Queue has the correct permissions (Principals Everybody, Actions SQS:SendMessage, ForAnyValue:ArnEquals <mySNSTopicARN>)

I have even tried setting up from scratch, a new SNS and new SQS but that SQS does not receive the SNS messages either even though status is "confirmed" (I used the console Queue Actions -> Subscribe Queue to SNS Topic).

Help ?