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Amazon SES - email warmup + safe for a brand new email?

0

If I'm not on a dedicated IP, do I need to warm up my email before using SES? If not, does this mean that I can have a new email send 100 - 200 emails / day to our customers without it having been warmed up?

The reason I ask is because one of the emails under my domain is now having all emails go to spam. We had this issue before joining SES, and hoped SES would resolve this given we're using Amazon's servers.

Is it possible that the specific email we're using is tainted, and we should use a brand new email instead?

Topics
Front-End Web & MobileBusiness Applications
Tags
Amazon Simple Email Service
Language
English
asked 3 years ago876 views
1 Answer
0

Hello,

The default shared IP pool does not require specific warm-up. For dedicated addresses you have to perform a warm-up process https://docs.aws.amazon.com/ses/latest/dg/dedicated-ip-warming.html as these IPs are dedicated to you. On the shared pool AWS will take care of that as well on the overall reputation. What is in your hands is to keep your sending reputation by properly handling bounces and complaints, these can harm your sending capabilities and the quality of your messages. https://repost.aws/knowledge-center/ses-high-bounce-rate

What is important on shared environments is to follow the setup best practices https://docs.aws.amazon.com/ses/latest/dg/best-practices.html specially DKIM, SPF and MAIL FROM.

answered 3 years ago

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