SES rejects email (in app and cli) as not being verified when the console shows verified

Literally what it says on the tin. I have added and verified email addresses to test my app. The console shows the green check mark. Regions all match. Yet I keep getting the Email address is not verified. The following identities failed the check in region US-EAST-1. I assumed it was an issue with my app and tested with awscli and still the same thing.

Is this just a matter of waiting till everything syncs or ??

Using the cli docs own example.

» aws ses send-email --from xxx@yyy.com --destination file://destination.json --message file://message.json

An error occurred (MessageRejected) when calling the SendEmail operation: Email address is not verified. The following identities failed the check in region US-EAST-1:  ...