Whos SES score will affect ? As Email service provider my SES score will affect or at advisor level his SES score will affect ?

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As fintech domain we are sending transactional, marketing emails to mutualfund advisors. When C named client has 2 mutual fund advisors A1 and A2 if Client C marks advisor A1 email as spam then Client mail id comes into our DB email_ignore_list and we update suppression list we never send emails to them. But Client C has A2 advisor from his side mail should go to Client C as client C did not marked A2 emails as spam. So if we sending mails to client C through SES and his mail id is in the suppression list, then will our SES score affect ? Our SES complaint rate will increase or not in this case?

Akash
asked 5 months ago118 views
1 Answer
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If an e-mail address is in a supression list, and you try to send to it, then SES will not deliver the message (it suppresses it), so no, it will not result in a delivery or a further impact to your score.

That said, in this case, you should be handling the complaint differently. When Client C, complains about a message from broker A, configure your suppression mechanism such that the tuple of Broker A -> Client C is suppressed (ie., you do not submit that to SES at all), and that you will only submit messages to Client C from brokers other than broker A.

This does mean that you cannot use the AWS automated suppression lists, but AWS SES provides you with the ability to setup SNS topics that would receive a notification for each bounce or complaint that is received. In turn you can send this to a process that updates a database - such that you can list both the sending broker and the client, and then prevent that combination from sending a message to the client.

You could also use this mechanism to inform Broker A, that Client C does not want to receive their messages anymore.

For an example of how to architect this read: https://aws.amazon.com/blogs/messaging-and-targeting/handling-bounces-and-complaints/

AWS
EXPERT
answered 5 months ago
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EXPERT
reviewed a month ago
  • Hello sir i want to confirm one thing that if email is in the ignore list and for 1 time our SES score is affected as ESP so when we send emails to client for advisor 2 then will SES considered this as complaint ? or not.

    Another case is if If advisor email is verified and his client marks email spam , whos SES score will affect here ? Advisors or our as ESP ?

    Is there any test environment where i can perform such cases ? As sandbox lets us send mail to verified identities only not unverified . Please kindly provide solution

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