Pinpoint 10DLC Campaign Keeps Getting Rejected

Hello,

Please note that the primary purpose of the opt-in workflow is to demonstrate that the end user explicitly consents to receive text messages and understands the nature of the program. Your application is being reviewed by a third-party reviewer, so make sure to provide clear and thorough information about how your end-users opt-in to your SMS service and any associated fees or charges. If the reviewer cannot determine how your opt-in process works, then your application will be denied and returned.

As mentioned here (https://docs.aws.amazon.com/sms-voice/latest/userguide/registrations-10dlc.html#registrations-10dlc-campaign-rejection-reason), "Opt-in process not compliant or opt-in isn't explicit" could mean that the opt-in workflow you have provided is either insufficient, non-compliant, or not explicit enough for end-users to receive specific SMS messages. A compliant opt-in process will clearly specify how your recipient is able to provide their explicit consent to receive SMS messages.

Some other common rejection reasons:

1. Lack of explicit language around SMS opt-in consent: The consent process must clearly and explicitly state that the user is opting in to receive SMS communications.
2. Mismatch between provided company name and message samples: The company name and branding used in the consent process and any sample messages must be consistent.
3. Requiring receipt of a text message as a condition to sign up for the service: Users cannot be required to receive a text message in order to sign up for or access the service.
4. Including SMS opt-in consent within the Terms of Service: Opt-in consent for SMS communications should be a separate, explicit process, and cannot be buried within the general Terms of Service.

In addition, I would encourage you to review this documentation (https://docs.aws.amazon.com/sms-voice/latest/userguide/best-practices.html#best-practices-sms-obtain-permission) to ensure that your opt-in workflow adheres to the best practices.

If the registration still fails after following the mentioned best practices, you can reach out to the Limit Increase team, as they have ways to communicate with the regulators responsible for approving 10DLC registrations. They will be able to provide more insight and guidance on your registration and work with the downstream. You can reach out directly by following the steps here (https://docs.aws.amazon.com/sms-voice/latest/userguide/registrations-10dlc.html#registrations-10dlc-learn-about-rejections).

For additional guidance on what information you should input for the various 10DLC company and campaign fields, please review the following blog post: https://aws.amazon.com/blogs/messaging-and-targeting/10dlc-registration-best-practices-to-send-sms-with-amazon-pinpoint .