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It sounds like you already registered your organization and templates with the Telecom Regulatory Authority of India (TRAI). However, you also have to register your entity and template IDs with AWS Support in order to be able to send messages. The Pinpoint documentation has more information. Even though these instructions are for Pinpoint, they apply equally to SMS messaging through SNS.
Also, when you use the console to send messages, make sure that the console is set to use the same AWS Region that you specified when you registered your entity and template IDs with AWS Support.
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