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There are a few steps you can take to address the issue of your emails being marked as "Unverified" or landing in spam folders, even when using a verified email address and domain with Amazon SES:
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Ensure complete domain verification: Make sure you have fully verified your domain with Amazon SES, not just the individual email address. This involves initiating domain verification with SES and publishing the required DNS records (either CNAME or TXT) to your DNS provider. Domain verification is crucial for email receiving and can help improve deliverability.
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Check sandbox status: Verify that your AWS account has been moved out of the Amazon SES sandbox. While in the sandbox, you can only send emails to verified addresses, which could contribute to deliverability issues. You need to submit a request to have your account removed from the sandbox to send emails to non-verified addresses.
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Set up proper authentication: Implement email authentication methods like SPF, DKIM, and DMARC. These help receiving email servers verify that your emails are legitimate and not spoofed.
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Monitor your sending reputation: Keep an eye on your bounce and complaint rates. High rates can negatively impact your sender reputation and cause emails to be marked as spam.
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Use consistent "From" addresses: Ensure you're consistently using the verified domain in your "From" address.
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Content quality: Review your email content to ensure it doesn't contain spam-like elements that could trigger filters.
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Warm up your IP: If you're using a dedicated IP, gradually increase your sending volume to establish a good reputation.
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Request whitelisting: Ask recipients to add your sending address to their contact list or safe senders list.
By implementing these measures, you should see an improvement in your email deliverability and reduce the chances of your messages being marked as unverified or landing in spam folders.
Sources
Verifying your domain for Amazon SES email receiving - Amazon Simple Email Service
Verifying an Identity for Amazon SES Sending Authorization - Amazon Simple Email Service
Verifying your domain for Amazon SES email receiving - Amazon Simple Email Service
Verifying email addresses in Amazon SES - Amazon Simple Email Service
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