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Being Rejected for SES without a valid reason.

1

I've been using AMAZON SES for a while now, I did implement it for some different projects of my customers and so far it has been a great experience. Normally I use SES for Transactional emails such as Password Resets, Email Verifications, and Orders.

in my recent experience, I've tried to move an SES account from Sandbox to production for my brand-new community website mainly for transactional emails such as password resets and email verification, I will be using SES in an Laravel application and zero marketing, but I was quickly rejected with the following reason:

Thank you for providing us with additional information about your Amazon SES account in the Europe (Frankfurt) region. We reviewed this information, but we are still unable to grant your request. We made this decision because we believe that your use case would impact the deliverability of our service and would affect your reputation as a sender. We also want to ensure that other Amazon SES users can continue to use the service without experiencing service interruptions. We appreciate your understanding in this matter.

I've tried to re-open my case and I received the very same answer within less than an hour.

Is there anything I can do to appeal this or should I simply settle that the person reviewing my request believes that my website is in fact going to impact the deliverability of SES service.

Any kind of advise would be highly appreciated.

Regards Mahdi

Topics
Front-End Web & MobileBusiness Applications
Tags
Amazon Simple Email Service
Language
English
asked 2 years ago2.2K views
2 Answers
1

Hi Mahdi,

Here are a few steps you can take to potentially appeal this decision or address the concerns raised:

  1. Review Your Use Case: Take a closer look at your use case and the types of emails you're planning to send. Ensure that they align with the guidelines and best practices outlined by Amazon SES. Specifically, confirm that your emails are transactional in nature and comply with anti-spam regulations.

  2. Provide Additional Information: If there's any additional information you haven't already provided in your appeal, consider including it in your next communication with Amazon SES. This could include details about your website, its purpose, the volume and frequency of emails you anticipate sending, and any measures you've implemented to ensure compliance and maintain good sender reputation.

  3. Optimize Email Content: Review the content and format of your transactional emails to ensure they're clear, relevant, and non-spammy. Avoid using spammy language, excessive punctuation, or misleading subject lines. Make sure your emails provide value to recipients and are expected based on their interactions with your website.

  4. Address Concerns About Deliverability: If Amazon SES expressed concerns about the impact on deliverability, reassure them that you've taken steps to monitor and maintain your sender reputation. This could include implementing email authentication (e.g., SPF, DKIM, DMARC), regularly monitoring bounce and complaint rates, and promptly handling any issues that arise.

  5. Seek Clarification: If possible, try to get more specific feedback from Amazon SES about why your request was rejected. Understanding their concerns in more detail can help you address them more effectively in your appeal.

  6. Consider Alternatives: While Amazon SES is a popular choice for transactional email delivery, there are other email service providers available. If appealing the decision with Amazon SES proves unsuccessful, you may want to explore alternatives that may be more accommodating to your use case.

EXPERT
answered 2 years ago
0

Hi

Review SES Guidelines: Double-check that your website's content and email practices strictly adhere to Amazon's SES Acceptable Use Policy (https://aws.amazon.com/aup/).

Identify Potential Red Flags: Consider if there might be anything about your website or past SES usage that could raise concerns for Amazon. This could include:

  • High bounce rates from previous projects
  • History of sending spam complaints
  • Unclear website purpose or content related to sensitive topics (adult content, gambling, etc.)

Please check this for more information https://aws.amazon.com/blogs/messaging-and-targeting/how-large-senders-can-move-from-sandbox-to-production-using-amazon-ses/

EXPERT
answered 2 years ago

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