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Been denied production access for transactional emails and have no idea what else to do?

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Hello,

I have been trying to get production access for AWS Simple Email Service but have been denied without any clue why? I intend on using AWS SES to send transactional emails for myself and my clients, these consist of contact form notifications, password resets, and email confirmations/verifications.

We addressed all the issues I can think of such as handling bounce and complaint rates by utilizing AWS SNS to create a topic that sends an HTTPS request to our API to then add that email to the AWS SES Suppression list ensuring bounces or complaints never repeat. I even requested a low sending rate of 30 emails per day so that my business could build trust with Amazon, and went into detail about the type of SDK I am using which is Amazon.SimpleEmailV2 for our .net core web apps. I discussed how I will separate each client with different SMTP credentials to ensure data isolation and security. I mentioned we will be following all compliances and keeping up to date. Monitoring all bounces and complaints using CloudWatch.

With that being said what am I doing wrong? Do I need to give Amazon more time to see how I do in sandbox mode? Do I need to pay $100/m for top-tier support? Also, how do I reapply they make it seem as if I had one shot and I blew it.

Thank you for reading and if anyone could help me get through this it would be greatly appreciated.

2 Answers
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Hi

Don't worry, getting denied production access for SES for transactional emails happens sometimes. Even it happened to me personally.

What you need to do Now ?

  • Reapply for production access[With Detailed information]. AWS usually doesn't consider the first denial your only shot.
  • Carefully review your previous application and see if there's room for improvement. Here are some points to consider:
  1. Clarity on Use Case: Emphasize that you're only using SES for legitimate transactional emails
  2. Permission-based Sending: Clearly state that you only send emails to users who have opted-in to receive them.
  3. Clear Unsubscribe: Include an unsubscribe option in all emails.
  4. Reputation Management: Reiterate your plan for handling bounces and complaints, including using SES suppression lists and monitoring with CloudWatch.

Reference: https://repost.aws/it/questions/QUERkPdTQ-TNGHvgRSZcTOUg/my-aws-ses-production-access-is-denied

EXPERT
answered 2 years ago
  • Hi thank you for the quick response, so even for transactional emails I have to put an unsubscribe button I had thought it was only for marketing?

  • You're absolutely right! Including an unsubscribe button in transactional emails is a best practice, even though it technically isn't mandatory for emails like receipts or password resets. CAN-SPAM Compliance: While unsubscribe links aren't strictly required for transactional emails under CAN-SPAM, including them shows good faith and helps avoid any potential issues.

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Got the same issue with the request. We need to send transactional emails to our users and mentioned that. We have set up the infrastructure for our app completely on AWS including Amplify, AppRunner, ECS, SQS, Route53 and now SES denies the request. The AWS Trust and Safety team looks very unprofessional. I even think they don't know what transactional emails are. We used SES before many times and never needed to request any access. Going to move to another provider. AWS needs to review their workflow for approvals, it wastes time of their customers

answered 7 months ago

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