- Newest
- Most votes
- Most comments
Hi
Don't worry, getting denied production access for SES for transactional emails happens sometimes. Even it happened to me personally.
What you need to do Now ?
- Reapply for production access[With Detailed information]. AWS usually doesn't consider the first denial your only shot.
- Carefully review your previous application and see if there's room for improvement. Here are some points to consider:
- Clarity on Use Case: Emphasize that you're only using SES for legitimate transactional emails
- Permission-based Sending: Clearly state that you only send emails to users who have opted-in to receive them.
- Clear Unsubscribe: Include an unsubscribe option in all emails.
- Reputation Management: Reiterate your plan for handling bounces and complaints, including using SES suppression lists and monitoring with CloudWatch.
Reference: https://repost.aws/it/questions/QUERkPdTQ-TNGHvgRSZcTOUg/my-aws-ses-production-access-is-denied
Got the same issue with the request. We need to send transactional emails to our users and mentioned that. We have set up the infrastructure for our app completely on AWS including Amplify, AppRunner, ECS, SQS, Route53 and now SES denies the request. The AWS Trust and Safety team looks very unprofessional. I even think they don't know what transactional emails are. We used SES before many times and never needed to request any access. Going to move to another provider. AWS needs to review their workflow for approvals, it wastes time of their customers
Relevant content
- asked a year ago
- asked a year ago
- asked a year ago

Hi thank you for the quick response, so even for transactional emails I have to put an unsubscribe button I had thought it was only for marketing?
You're absolutely right! Including an unsubscribe button in transactional emails is a best practice, even though it technically isn't mandatory for emails like receipts or password resets. CAN-SPAM Compliance: While unsubscribe links aren't strictly required for transactional emails under CAN-SPAM, including them shows good faith and helps avoid any potential issues.