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Hi
Don't worry, getting denied production access for SES for transactional emails happens sometimes. Even it happened to me personally.
What you need to do Now ?
- Reapply for production access[With Detailed information]. AWS usually doesn't consider the first denial your only shot.
- Carefully review your previous application and see if there's room for improvement. Here are some points to consider:
- Clarity on Use Case: Emphasize that you're only using SES for legitimate transactional emails
- Permission-based Sending: Clearly state that you only send emails to users who have opted-in to receive them.
- Clear Unsubscribe: Include an unsubscribe option in all emails.
- Reputation Management: Reiterate your plan for handling bounces and complaints, including using SES suppression lists and monitoring with CloudWatch.
Reference: https://repost.aws/it/questions/QUERkPdTQ-TNGHvgRSZcTOUg/my-aws-ses-production-access-is-denied
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Hi thank you for the quick response, so even for transactional emails I have to put an unsubscribe button I had thought it was only for marketing?
You're absolutely right! Including an unsubscribe button in transactional emails is a best practice, even though it technically isn't mandatory for emails like receipts or password resets. CAN-SPAM Compliance: While unsubscribe links aren't strictly required for transactional emails under CAN-SPAM, including them shows good faith and helps avoid any potential issues.