AWS Appflow- Google Ads

Question

Hello Experts,

I'm seeking assistance here to better understand the process of extracting data from Google Ads using Appflow.

I'm relatively new to this and I'm eager to gain a deeper understanding of extracting of data for Google Ads.

So far, I've set up three different tasks in Appflow for Google Ads, each focusing on different aspects: Campaign, Adgroup, and Adgroup Ads. 
However, I've encountered a requirement where I need to access various metrics that Google Ads doesn't seem to provide by default. 
Specifically, I'm interested in metrics like Search keywords, Top impressions in %, AVG CPC, and more. Currently, I can only find clicks and impression metrics at the campaign level and cost-related metrics for Adgroups.

My main goal is to access data related to Search keywords and their associated metrics.

I'd greatly appreciate your help and guidance on whether there's a way to access these metrics and dimensions within Google Ads.

Thanks ,

Answer

Dear Customer,

Thanks for reaching out with your inquiry. I understand that you are seeking assistance to better understand the process of extracting data from Google Ads using AWS AppFlow. Your main goal is to be able to access data related to Search keywords and their associated metrics from Google Ads, using AWS AppFlow.

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GUIDANCE:
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1) I'd like to first direct you to our official AWS AppFlow documentation: https://docs.aws.amazon.com/appflow/latest/userguide/connectors-google-ads.html

Note: This documentation is specifically for the Google Ads connector for Amazon AppFlow. Within the documentation, it assists with how to use Amazon AppFlow to transfer data from Google Ads to AWS services.

2) When you create a flow that uses Google Ads as the data source, you can transfer any of the following data objects to supported destinations:

a. Account
b. Account Budget
c. Campaign
d. Campaign Budget
e. Ad Group
f. Ad Group Ad

Note: As of latest there is no mention via our official documentation of the ability to access date related specifically to Search Keywords and their associated metrics from Google Ads. So to address your concern, there is not a way to access these metrics and dimensions within Google Ads with the use of AppFlow.

I hope the guidance above is insightful.

Thanks and have a great day!

AWS Appflow- Google Ads

GUIDANCE:

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