Dashboard Update Frequency and Spam Rate Recomputation

Hello

Allow me to answer your queries one by one below:

Q1: How often are the dashboards for SES and Pinpoint updated with new metrics, including spam rates? Is this process instantaneous, or is there a delay in how quickly metrics are refreshed and visible on the dashboard?

A: The update frequency of SES (Simple Email Service) and Pinpoint dashboards varies based on their configurations and the specific metrics being tracked(Like Delivery open, click etc). Metrics in respective services above depends on Event tracking. And Event tracking is dependent upon the recipient’s email service provider (ESP) and how they’ve configured their privacy settings which are beyond the control of Amazon SES. Typically, these dashboards & metrics are updated in real-time, but rarely you might sometime observe a delay ranging from a few minutes to hours before new metrics are refreshed and visible on the dashboard. For more details, please refer : https://docs.aws.amazon.com/ses/latest/dg/faqs-metrics.html

Q2: When operating both SES and Pinpoint, are the metrics for bounces, complaints, and other deliverability indicators integrated or tracked separately? Specifically, if there is a complaint rate established in SES, how is this rate affected when initiating use of Pinpoint? Is there a reset or a continuation of the same metrics?

A: According to below document, Pinpoint Overview Dashboard shows bounce and complaint metrics for your entire AWS account in the current AWS Region. And it also combines bounce and complaint metrics for both services( Amazon Pinpoint and Amazon SES) https://docs.aws.amazon.com/pinpoint/latest/userguide/channels-email-deliverability-dashboard-bounce-complaint.html#channels-email-deliverability-dashboard-bounce-complaint-overview

Thus I can say that the metrics will be continuation, whether you use SES or Pinpoint.

Q3: Can you provide guidance on best practices for monitoring and optimizing email deliverability and sender reputation when using both SES and Pinpoint? Are there specific tools or AWS features recommended for managing these metrics effectively across both platforms?

A: Please find the best practices for sending email using Amazon SES and Pinpoint in below documents: https://docs.aws.amazon.com/ses/latest/dg/success-metrics.html https://docs.aws.amazon.com/ses/latest/dg/tips-and-best-practices.html

Q4: Where can I find documentation or resources that specifically address using SES and Pinpoint in tandem for email campaigns, focusing on metrics management, dashboard updates, and spam rate monitoring?

A: Please refer this blog: "How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events" - https://aws.amazon.com/blogs/messaging-and-targeting/how-to-set-up-amazon-quicksight-dashboard-for-amazon-pinpoint-and-amazon-ses-events/

Q5: In case of technical issues or discrepancies in metrics between SES and Pinpoint, what is the best way to seek assistance or support from AWS? Are there dedicated channels or resources for queries related to integrated use of these services?"

A: If you encounter technical issues or metric discrepancies in SES and Pinpoint, you can contact the respective Service's support team through the AWS Support Center. Steps can be found in this document: https://docs.aws.amazon.com/awssupport/latest/user/case-management.html If you would like to get expert's assistance and guidance, you can subscribe to AWS Premium Support Plans: https://aws.amazon.com/premiumsupport/plans/

I hope above information helps.