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SES Production Access Request Denied - Need Guidance

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My Amazon SES production access request was not approved. I need specific guidance on:

  1. Reasons for denial (if not already provided)
  2. Required improvements to my application
  3. Documentation needed to demonstrate legitimate use case
  4. Compliance requirements for approval

Current setup: Video platform requiring transactional emails for user management. Expected volume: 100 emails per day Use case: Account verification, password resets, user notifications

Please provide specific steps to improve my request for resubmission.

1 Answer
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Take this as reference:

Amazon typically denies SES production access due to: • Insufficient detail about your use case • Lack of evidence of a legitimate sending history • Concerns about spam, abuse, or poor email hygiene • Missing compliance with AWS Acceptable Use Policy and Service Terms

How to improve Your Application

  1. Clarify Your Use Case Be specific and professional: • “We operate a video platform that sends transactional emails for account verification, password resets, and user notifications.” • Include expected volume (100/day) and confirm no marketing or bulk promotional emails.
  2. Demonstrate Email Hygiene • Explain how you prevent abuse: o CAPTCHA or email verification before sending o Rate limiting or throttling o Bounce and complaint handling • Mention any email validation tools (e.g., ZeroBounce, Kickbox)
  3. Show Compliance • Confirm adherence to: o AWS Acceptable Use Policy o AWS Service Terms • State that you comply with CAN-SPAM, GDPR, or other relevant regulations
  4. Provide Supporting Documentation Include: • Screenshots of your email templates (transactional only) • Sample user flows showing when emails are triggered • Privacy policy and terms of service links • Domain ownership verification (SPF, DKIM, DMARC records)
  5. Use a Business Domain (Mine is Gmail rather:)) Avoid free email domains (e.g., Gmail, Yahoo). Use a verified domain like @yourcompany.com with proper DNS records.

How to Resubmit

https://docs.aws.amazon.com/ses/latest/dg/request-production-access.html SES Production Access Request Form

EXPERT

answered 9 months ago

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