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Hi, the question of what is "best" will depend on your KPIs. Amazon CloudWatch Evidently, can record the events and assign them to the testing groups, but it is for your business to decide what metric works best.
You can sent the metrics to Amazon CloudWatch Evidently at any point in the user journey that matches your use case. For instance, if you don't want to record metrics for abandoned sessions, only send the metrics to Amazon CloudWatch Evidently when the customer "checks out"/"purchases". These can be the metrics for all previous events in the session.
With Amazon CloudWatch Evidently you can decide what metric to track, because you can decide what to send to the service. You can control what you send to match your use-case.
Documentation: https://docs.aws.amazon.com/AmazonCloudWatch/latest/monitoring/CloudWatch-Evidently.html
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