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Hi
Amazon Personalize allows you to record events for anonymous users to build a continuous event history with events from before and after they log in. To record events for anonymous users, you can use the PutEvents API without a userId to send in new interactions for an anonymous user. Afterward, you can invoke the GetRecommendations API with the sessionId as the userId to retrieve personalized recommendations for the session. For more information, pls refer this.
Alternatively, if you have any specific way to identify a unique user [without them logging in] & capture their click-stream actions to send to personalise you should be able to generate recommendations. As an example, IP targeting in digital marketing works this way.
Thanks, Rama
answered 3 months ago
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