Malfunctioning Application LoadBalancer / Doesn't execute the rules

I have an application load balancer which is an internal-facing load balancer, this load balancer doesn't evaluate rules at all, it only executes one rule (and the default rules) no matter what the Host/rule URL is.

setup:

Route53:

• hosted on AWS
• Domain x.com (public and private) are pointing to myLB, CNAME records not aliases

LoadBalancer:

• application load balancer
• schema: an internal-facing load balancer (with 2 public subnets associated with it)
• multiple rules based on different subdomains (different host URLs)
• 443 and 80 listeners.
• redirect all 80 to 443
• rules limit increased to 200

The Problem: LoadBalancer only executes the rule for x.x.com, when I try y.x.com it also executes x.x.com, if I removed x.x.com rule it will only execute the default rule, I do not know why it ignores all other rules.

what can be the issue?